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World Food Day is celebrated every year on 16 October, partly to heighten public awareness about hunger. It's needed: in South Africa, a staggering 11 million people or 20% of the population don’t know where their next meal will come from.
On World Food Day, just like every other day, FoodBank donated enough food to help tens of thousands of people. To sustain this life saving work, we need to fundraise. At present we can provide a meal for every R1,68 we can raise.
This World Food Day, Nestlé helped us to reach out to dozens of media leaders. We hand delivered empty "no lunch" boxes with an appeal to encourage the public to donate R20 each to help us to feed hungry people.
We made it easy by creating a dedicated SMS line allowing instant donations. If you can afford a R20 donation simply SMS the word "Foodbank" to 40421 (within South Africa only). The net proceeds will allow us to feed 12 hungry people. There’s no quicker or easier way to help those in need.
If you can do more to help, please support our Feat for Food program, in which champions for the hungry undertake "feats" and secure sponsorship donated to FoodBank. Current feats you could support include Anthony Kitchen running the New York marathon, Patrick Andries undertaking Cape Town's Big Walk, and Ciska Coetzee "losing an inch for someone in a pinch". We also have a "Wheels for Meals" team entering next year's Cape Argus Pick n Pay Cycle Tour. Email
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to join the team.
But don't let our imagination limit yours. What could be your Feat for Food, and how many people could it feed?
Last but not least, please consider becoming a member of FoodBank by joining our Fill the Gap Club. For instance, a R75 donation will feed a child or adult for a month. Visit www.foodbank.org.za for details.
Please don’t wait. Hunger doesn’t!
Kind regards,
Alan Gilbertson
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